Salon websites that fill the chair before the phone rings.
We design and build beauty websites for hair salons, nail bars, med spas, skincare studios, and multi-location groups — editorial brand systems, online booking wired to Fresha, Vagaro, Boulevard, GlossGenius, Booksy, Mindbody, and Square Appointments, and retail funnels that turn regulars into product buyers.
+72%
01online bookings lift
−41%
02no-show rate
99
03Lighthouse performance
60+
04salon & spa sites shipped
What we fix
The reasons beauty & salons teams call us for a redesign.
The friction most beauty & salons teams run into — and how we design it out.
Instagram is the website
The whole brand lives on a grid — but you can't book, sell retail, or rank on Google from a story highlight.
The whole brand lives on a grid — but you can't book, sell retail, or rank on Google from a story highlight.
An editorial site that mirrors your Instagram energy but adds real booking, retail, gift cards, and SEO — with Instagram feed embedded where it belongs, not everywhere.
Booking widgets that scare guests off
Slow iframes, no stylist previews, no service photos — guests bounce back to DMs and the front desk plays tag.
Slow iframes, no stylist previews, no service photos — guests bounce back to DMs and the front desk plays tag.
Native Fresha, Boulevard, Vagaro, or Mindbody integrations with stylist previews, real service photography, and instant confirmations — no popup, no drop-off.
One brand, many chairs, zero system
Multi-location salons end up with sibling sites, mismatched service menus, and stylists that don't show up on search.
Multi-location salons end up with sibling sites, mismatched service menus, and stylists that don't show up on search.
One shared brand system with per-location pages, unified service menus, per-stylist profiles, and separate Google Business profiles managed from a single hub.
Invisible on 'balayage near me'
No LocalBusiness schema, no per-service pages, no Google Business sync — so aggregators outrank you for your own city.
No LocalBusiness schema, no per-service pages, no Google Business sync — so aggregators outrank you for your own city.
HairSalon, BeautySalon, and DaySpa schema, per-service and per-neighborhood landers, Google Business sync, and a review-signal strategy across Google and Yelp.
For beauty & salons
teams.
All servicesBeauty brand identity
Logo, type, palette, photography direction, and voice — a salon brand that reads like the space feels the moment guests walk in.
Editorial web design
Home, services, stylists, gallery, memberships, and gift cards designed like a beauty magazine — not a booking-app template.
Online booking integrations
Deep Fresha, Vagaro, Boulevard, GlossGenius, Booksy, Mindbody, Square Appointments, and Timely wiring — real-time availability on your own domain.
Stylist & service pages
Per-stylist bios with portfolios and direct booking links, plus per-service pages that rank for '[service] in [city].'
Process
Five steps.
No surprises.
- 01
Discover
In-salon walkthrough with owner, lead stylist, and front desk. Audit of current site, booking flow, retention data, retail mix, and reviews.
- 02
Define
Sitemap, service and stylist content model, booking architecture, and a local SEO plan for every location and signature service.
- 03
Design
Brand system, photography direction, editorial layouts for services, stylists, and the gallery that sell the room before the booking modal opens.
- 04
Develop
Headless build with the service CMS, booking, retail, memberships, and CRM integrations wired end-to-end.
- 05
Launch & Grow
Migration, Google Business sync, analytics, and a 90-day optimization sprint against real booking, retention, and retail data.
Featured case study
A three-chair salon group that pulled bookings out of the DMs
+68% online bookings, −44% no-shows in 4 months
"PluxWeb turned our site into the front desk. Guests book the exact stylist they want, deposits killed the no-shows, and retail is finally a real line item."
Halo Nail Studio
Nail bar brand relaunch
View case
North Skin Co.
Med spa memberships site
View case
Sable & Silk
Multi-location salon hub
View case
What you get
Every deliverable,
in the box.
- Beauty brand identity system
- Design system in Figma
- Fully responsive salon or group website
- Service & stylist CMS (Sanity or Payload)
- Booking integration (Fresha / Vagaro / Boulevard / GlossGenius / Booksy / Mindbody / Square)
- Per-service and per-stylist landing pages with schema
- Per-location landing pages with LocalBusiness schema
- Google Business Profile sync across locations
- Retail integration (Shopify or Square) and gift cards
- Memberships & packages setup
- Deposit, waitlist & reminder flows to cut no-shows
- Klaviyo or Mailchimp reactivation flows
- GA4 + booking & retail conversion tracking
- Editor training + handover documentation
- 90-day post-launch optimization
Stack
Tools we reach for.
- Next.js
- TypeScript
- Sanity
- Payload
- Fresha
- Vagaro
- Boulevard
- GlossGenius
- Booksy
- Mindbody
- Square Appointments
- Shopify
- Klaviyo
- Google Business Profile API
- GA4
- Vercel
Testimonial
"The new site made us feel like the flagship we always were. Bookings are up, no-shows are down, and our stylists finally have pages that rank for their own names. "
Nadia Okafor — Founder, Sable & Silk
FAQ
Answers for beauty & salons teams.
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