Automotive sites that turn a VDP view into a signed deal.
We design and build websites for franchise dealers, dealer groups, independent used-car stores, EV brands, powersports, RV and marine, service centers, and mobility startups — VIN-level inventory feeds, finance calculators, service scheduling, and lead routing wired to CDK, Reynolds & Reynolds, Dealertrack, DealerSocket, VinSolutions, Elead, HomeNet, vAuto, and Route One, so every model page, offer, and rooftop actually converts.
+2.4×
01VDP-to-lead rate
+58%
02service bookings
98
03Lighthouse performance
40+
04dealer & mobility sites shipped
What we fix
The reasons automotive teams call us for a redesign.
The friction most automotive teams run into — and how we design it out.
OEM-mandated cookie-cutter sites
Every rooftop looks the same — same layout, same stock hero video, same slow VDP. Nothing about the brand or the market comes through.
Every rooftop looks the same — same layout, same stock hero video, same slow VDP. Nothing about the brand or the market comes through.
A dealer-owned brand system layered inside OEM CI guidelines — custom hero content, local storytelling, and distinct VDPs that stay compliant but stop looking like every other rooftop.
Inventory feeds are a mess
HomeNet, vAuto, DealerCenter, and OEM feeds arrive in three shapes with missing photos, stale MSRP, and no per-VIN SEO — Google sees duplicate content across every rooftop.
HomeNet, vAuto, DealerCenter, and OEM feeds arrive in three shapes with missing photos, stale MSRP, and no per-VIN SEO — Google sees duplicate content across every rooftop.
A normalized VIN-level inventory pipeline: cleaned photos, canonical URLs per rooftop, Vehicle schema, and structured pricing so Google indexes each VIN as unique inventory.
Leads go into a black hole
A generic 'Contact us' form dumps every VDP, service, parts, and trade-in lead into one inbox — none routed to the right BDC, none scored, none in the CRM within 60 seconds.
A generic 'Contact us' form dumps every VDP, service, parts, and trade-in lead into one inbox — none routed to the right BDC, none scored, none in the CRM within 60 seconds.
ADF/XML lead posting into DealerSocket, VinSolutions, or Elead with per-department routing, lead scoring, and a 60-second BDC handoff on every VDP, service, and trade-in form.
Invisible for 'used [make] [model] near me'
Cars.com, CarGurus, and AutoTrader outrank the dealer's own site because there's no per-VIN schema, no per-model landers, and no per-rooftop LocalBusiness signals.
Cars.com, CarGurus, and AutoTrader outrank the dealer's own site because there's no per-VIN schema, no per-model landers, and no per-rooftop LocalBusiness signals.
Vehicle, Car, AutoDealer, and LocalBusiness schema, per-VIN pages, per-model and per-city landers, and Google Vehicle Ads readiness so your own inventory outranks the aggregators.
For automotive
teams.
All servicesAutomotive brand system
Logo, type, palette, motion, photography direction, and voice — a dealer or mobility brand that reads modern and premium without violating OEM CI guidelines.
Inventory-aware web design
Home, SRP, VDP, model pages, offers, finance, service, parts, trade-in, and about — designed around the actual buyer journey, not the OEM template.
VIN-level inventory feeds
HomeNet, vAuto, DealerCenter, Dealer.com, and direct OEM feeds normalized into a fast, indexable inventory system with per-VIN pages, structured photos, and Vehicle schema.
Finance & payment calculators
Monthly payment, APR, lease vs. buy, trade-in valuation (Kelley Blue Book, Black Book, TradePending), and pre-qualification (Route One, Dealertrack, RouteOne SmartRoute) — instrumented for conversion.
Process
Five steps.
No surprises.
- 01
Discover
Kickoff with GM, marketing, BDC, service, and F&I. Audit of current site, inventory feed, CRM, service scheduler, lead volume, close rates by source, and OEM compliance rules per franchise.
- 02
Define
Sitemap, VDP/SRP architecture, per-model and per-rooftop content model, finance and service flows, and an SEO plan for every model, trim, and store.
- 03
Design
Brand system, photography direction, VDP and SRP layouts, and finance/service UX — prototyped against a live inventory feed and real offers.
- 04
Develop
Headless build with inventory ingestion, calculators, service scheduling, CRM wiring, Vehicle schema, and Core Web Vitals baked in from the first commit.
- 05
Launch & Grow
Migration, redirects, Google Business sync per rooftop, GA4 with dealer-standard events, and a 90-day optimization sprint against real VDP, lead-source, and close-rate data.
Featured case study
A four-rooftop dealer group that stopped losing VDP traffic to third-party marketplaces
+2.6× VDP-to-lead rate, +71% service bookings, −38% cost per lead in 5 months
"PluxWeb built us a site that actually feels like our stores. Inventory loads instantly, VDPs rank on Google, and every lead lands in VinSolutions routed to the right BDC in under a minute."
North Coast EV
Independent EV brand launch site
View case
Summit Powersports
Powersports multi-rooftop rebuild
View case
Iron Harbor Marine
Marine dealer inventory hub
View case
What you get
Every deliverable,
in the box.
- Automotive brand identity system
- Design system in Figma with VDP/SRP components
- Fully responsive dealer or mobility website
- Per-VIN inventory pages with Vehicle & Car schema
- SRP with filters (make, model, trim, year, price, payment, mileage)
- Per-model and per-trim landing pages with schema
- Per-rooftop landing pages with LocalBusiness / AutoDealer schema
- Finance & payment calculators (APR, lease, monthly, pre-qual)
- Trade-in valuation (KBB, Black Book, or TradePending)
- Service scheduling (Xtime, myKaarma, or Dealer-FX)
- Recall lookup and parts request flows
- Inventory ingestion (HomeNet, vAuto, DealerCenter, OEM feeds)
- CRM & lead routing (DealerSocket, VinSolutions, Elead, ADF/XML)
- Multi-rooftop Google Business Profile sync
- Google Vehicle Ads / Merchant Center readiness
- Core Web Vitals tuning for image-heavy VDPs
- GA4 + dealer-standard event tracking
- Editor & BDC training + handover documentation
- 90-day post-launch optimization
Stack
Tools we reach for.
- Next.js
- TypeScript
- Sanity
- Payload
- HomeNet
- vAuto
- DealerCenter
- CDK
- Reynolds & Reynolds
- Dealertrack
- Route One
- DealerSocket
- VinSolutions
- Elead
- Xtime
- myKaarma
- Dealer-FX
- TradePending
- Kelley Blue Book
- Google Business Profile API
- Google Merchant Center
- GA4
- Vercel
- Cloudflare
Testimonial
"It's the first time our OEM, our GM, and our BDC all agreed we finally have a real website — not a template with our logo pasted on top. "
Priya Rangan — Marketing Director, Summit Powersports
FAQ
Answers for automotive teams.
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