Question 1

How much does a real estate website cost?

Accepted Answer

Boutique brokerage sites start around $18–35k. Multi-office brokerages, developer launches, and IDX/MLS-heavy builds typically land between $45–120k depending on integrations, page volume, and CMS depth. Every engagement is a fixed quote — no hourly surprises.

Question 2

How long does it take to build a real estate website?

Accepted Answer

A boutique brokerage or single-development site takes 8–12 weeks from kickoff to launch. Larger brokerage, franchise, or developer portfolio builds run 14–20 weeks. IDX/MLS wiring, CRM integration, and content production run in parallel with design and build.

Question 3

How do I build a real estate website?

Accepted Answer

Start with positioning (who you serve and what makes you different), then scope your listing source (IDX Broker, RESO Web API, or a private MLS feed), then design around search intent — neighborhood pages, agent profiles, market reports, and lead capture. Build on a fast CMS (we default to Next.js + Sanity or Payload), integrate your CRM, and ship with schema and local SEO baked in. Or hand the whole thing to us and we deliver it fixed-quote.

Question 4

How do I add IDX to my website?

Accepted Answer

Two clean options. (1) IDX Broker Platinum with a custom-styled wrapper — fastest to launch, works with almost every US MLS. (2) RESO Web API direct feed rendered server-side in Next.js — fully custom UI, best SEO, needs MLS approval. We handle vendor paperwork, feed mapping, and styling either way.

Question 5

How do I integrate MLS into my website?

Accepted Answer

We pull the RESO Web API feed (or IDX Broker / Realtyna where RESO isn't available), normalize it into our schema, and render listings server-side so Google can index every property, neighborhood, and search result page. Photos are optimized, saved-search alerts run on our infra, and compliance disclaimers are wired per-board.

Question 6

Do you integrate with IDX Broker, RESO, Realtyna, or custom MLS feeds?

Accepted Answer

Yes to all of them. We've shipped with IDX Broker Platinum, RESO Web API, Realtyna, Showcase IDX, and direct board feeds. Data is normalized and rendered server-side — no iframes, no janky third-party widgets breaking your design.

Question 7

Do you connect to my CRM (Follow Up Boss, HubSpot, Salesforce, kvCORE, BoomTown)?

Accepted Answer

Yes. Forms, saved searches, and property inquiries route into Follow Up Boss, HubSpot, Salesforce, kvCORE, BoomTown, Chime, LionDesk, or a custom endpoint. We add routing rules per office, per agent, or per neighborhood so leads land with the right person instantly.

Question 8

Will my real estate website actually generate leads?

Accepted Answer

That's the whole point. Every build ships with high-intent landing pages (neighborhood, school district, buyer/seller guide), progressive lead capture, saved-search alerts, valuation tools where relevant, and CRM-wired routing. We measure lead volume and cost-per-lead from week one and optimize during the 90-day post-launch sprint.

Question 9

How do I rank my real estate website on Google?

Accepted Answer

Local SEO is scoped from day one. We ship neighborhood pages with real editorial content (not scraped Wikipedia), school-district pages, market-report pages updated monthly, RealEstateListing / Place / FAQPage schema, and a technical foundation that scores 95+ on Lighthouse. Content velocity + internal linking + genuine local authority is what moves rankings.

Question 10

Can our agents update their own pages?

Accepted Answer

Every agent gets a self-serve profile page they control — bio, photo, testimonials, featured listings, video. Editors update guides, market reports, and neighborhood pages in a friendly CMS. No dev tickets for content changes, ever.

Question 11

Can you build neighborhood, school-district, and market-report pages at scale?

Accepted Answer

Yes — that's usually where the real SEO wins come from. We model neighborhoods as CMS entries, pull live MLS stats (median price, days on market, inventory) into the page, and pair it with editorial written by us or your team. Same pattern for school districts, market reports, and buyer/seller guides.

Question 12

Do you support virtual tours, video, and 3D walkthroughs?

Accepted Answer

Yes. Matterport, Zillow 3D, Kuula, custom video reels, and drone footage all embed cleanly into listings and neighborhood pages. We lazy-load everything so performance stays 95+ Lighthouse.

Question 13

Is the site accessible and ADA-compliant?

Accepted Answer

Yes. We build to WCAG 2.2 AA, run automated and manual audits before launch, and provide a VPAT summary. Real estate sites are a common ADA lawsuit target — we take it seriously.

Question 14

Do I own the design, code, and content after launch?

Accepted Answer

100%. Full ownership of design files, code repo, CMS content, and hosting. No proprietary lock-in, no license fees, no 'you own the design but we host the code' games. Sensible defaults, portable output.

Question 15

What happens after launch?

Accepted Answer

We run a 90-day optimization sprint — CRO testing on lead forms, performance tuning, content additions, SEO monitoring — then move you onto a monthly care plan (SLA, updates, new pages, quarterly design reviews) if you want ongoing partnership. No lock-in.

Question 16

Can you migrate our existing site (BoomTown, kvCORE, Placester, Real Geeks, WordPress)?

Accepted Answer

Yes. We've migrated off BoomTown, kvCORE, Placester, Real Geeks, WordPress, Squarespace, Wix, and custom legacy stacks. We preserve URLs with 301s, migrate content, retain SEO equity, and cut over MLS/CRM integrations with zero downtime.

Question 17

How do I get more leads from my real estate website?

Accepted Answer

Three levers, in order: (1) intent-matched landing pages for the searches your buyers actually type, (2) progressive lead capture with saved-search alerts and property-value tools, (3) speed — a 1-second faster site converts 8–15% more. We optimize all three from day one.

Websites that sell the address, not just the listing.

The reasons real estate teams call us for a redesign.

Portal-shaped sites

Slow, heavy MLS feeds

Leaky lead capture

Nothing for the editor

For real estate
teams.

Brand identity for agencies

Listing-first web design

IDX / MLS integration

Neighborhood guides CMS

Five steps.
No surprises.

A boutique brokerage that outranks the big three in its market

Every deliverable,
in the box.

Answers for real estate teams.

Start your real estate project.