Industry — Real Estate
Websites that sell the address, not just the listing.
We design and build sites for agencies, brokerages, and developers who want to look — and convert — better than the portals.
+142%
01avg. qualified leads
98
02Lighthouse performance
40+
03real estate sites shipped
3.4×
04time on listing pages
What we fix
Challenges we solve.
Portal-shaped sites
Your site looks like a Zillow clone and buyers treat it like one.
Slow, heavy MLS feeds
Listings pages that take 6 seconds to load kill both SEO and trust.
Leaky lead capture
Contact forms buried three clicks deep and no follow-up automation.
Nothing for the editor
Every neighborhood guide requires a developer. So they never ship.
What we build
For real estate teams.
01
Brand identity for agencies
Logo, type, palette, voice — an identity that outranks the portals visually.
02
Listing-first web design
Search, map, and detail pages designed like a magazine, not a database.
03
IDX / MLS integration
Clean data flow from RESO, IDX Broker, or your custom feed — no iframes.
04
Neighborhood guides CMS
Editor-owned pages for neighborhoods, developments, and market reports.
05
Local SEO
City, neighborhood, and school-district pages that actually rank.
06
Lead capture & CRM
Smart forms wired to Follow Up Boss, HubSpot, or Salesforce.
07
Agent profile system
Per-agent pages, bios, listings, and reviews — templated and scalable.
08
Performance
Image pipelines and edge caching so listing pages load in under a second.
Process
Five steps. No surprises.
01
Discover
Stakeholder + agent interviews, portal audit, MLS feed review.
02
Define
Sitemap, wireframes, IDX architecture, and SEO plan.
03
Design
Brand system, listing UI, neighborhood guide templates.
04
Develop
Headless build, CMS setup, IDX + CRM integrations.
05
Launch & Grow
Migration, analytics, and a 90-day optimization sprint.
Featured case study
A boutique brokerage that outranks the big three in its market
+218% direct listing inquiries in 6 months
"The new site made us look like the market leader we've been telling clients we are. Inquiries doubled in the first quarter."
Development · Branding
Harbor & Oak
Waterfront developer launch site
View case →
Web · CMS · IDX
Meridian Homes
Multi-agent brokerage rebuild
View case →
Editorial · SEO
District 22
Neighborhood-first content platform
View case →
What you get
Every deliverable, in the box.
- Brand identity system
- Design system in Figma
- Fully responsive website
- Headless CMS with editor training
- IDX / MLS integration
- Neighborhood guide templates
- Agent profile templates
- Local SEO pack (60+ pages)
- Lead capture + CRM wiring
- GA4 + custom dashboard
- Handover documentation
- 90-day support & iteration
Stack
Tools we reach for.
- Next.js
- TypeScript
- Sanity
- Payload
- IDX Broker
- RESO Web API
- Follow Up Boss
- HubSpot
- GA4
- Vercel
Testimonial
"PluxWeb didn't build us a real estate website. They built us the tool our agents actually want to send buyers to."
David Chen — Founder, Northline Realty
FAQ
Answers for real estate teams.
Related industries
Ready when you are