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Industry — Restaurants

Websites that book the table before the guest arrives.

We design and build restaurant websites for chefs, concepts, and multi-location groups — editorial storytelling, menu systems that stay in sync, and reservation flows wired to Resy, OpenTable, SevenRooms, and Tock.

Lantern & Vine
+312% direct reservations in 5 months
Case · Lantern & Vine

+3.1×

01

online reservations

99

02

Lighthouse performance

45+

03

restaurant sites shipped

2.8×

04

menu page dwell time

What we fix

The reasons restaurants teams call us for a redesign.

The friction most restaurants teams run into — and how we design it out.

01

PDF menus and dead links

Guests pinch-zoom a stale PDF while your kitchen has already changed the dish. Google can't read it and neither can hungry diners.

How we fix it

One structured menu CMS as the source of truth — sections, dishes, allergens, wine — pushed live to every page, a printable PDF, and Google Menu / rich results with proper schema.

02

Reservation widgets bolted on

A tiny Resy button in the header — no availability preview, no story, no reason to pick you over the place next door.

How we fix it

Deep Resy, OpenTable, SevenRooms, or Tock integrations with inline availability, party-size prompts, and a booking flow designed to convert on the same page — no popup exile.

03

Locations that fight each other

Multi-unit groups end up with three sites, three brands, and three sets of SEO cannibalizing each other.

How we fix it

One multi-location system: shared brand, per-location pages with unique hours, menus, teams, and Google Business profiles — all managed from a single editor.

04

Invisible on local search

No schema, no Google Business sync, no neighborhood pages — so you lose the 'best pasta near me' battle before service even starts.

How we fix it

Restaurant, Menu, and LocalBusiness schema, neighborhood and cuisine landers, Google Business sync, and a review-signal strategy that ranks you for every high-intent local query.

For restaurants
teams.

All services
01

Restaurant brand identity

Logo, type, palette, menu design, and voice — a restaurant brand that reads like the room feels.

02

Editorial web design

Home, menu, story, private events, and press pages designed like a magazine feature, not a template.

03

Reservation integrations

Deep Resy, OpenTable, SevenRooms, Tock, and Yelp Reservations wiring — with real-time availability on your own domain.

04

Menu CMS that stays in sync

One menu source of truth — sections, dishes, allergens, wine — pushed to every location page, printable PDF, and Google.

Process

Five steps.
No surprises.

  1. 01

    Discover

    Sit-down with chefs, GMs, and owners. Table-side audit of guest flow, current site, reservation data, and reviews.

  2. 02

    Define

    Sitemap, menu content model, reservation architecture, and a local SEO plan for every location.

  3. 03

    Design

    Brand system, menu typography, photography direction, and the editorial layouts that make people book.

  4. 04

    Develop

    Headless build with the menu CMS, reservation, ordering, and events integrations wired end-to-end.

  5. 05

    Launch & Grow

    Migration, Google Business sync, analytics, and a 90-day optimization sprint against real reservation data.

Featured case study

A three-location group that pulled reservations back from the platforms

+312% direct reservations in 5 months

"PluxWeb rebuilt the site around the way we actually run service — menus that update themselves, a booking flow that feels like ours, and pages that finally rank for our neighborhoods."
Marco Devlin, Culinary Director
Lantern & Vine
Brand · Web · Menu CMS01

Osteria Nord

Chef-led concept relaunch

View case

Web · Local SEO02

Fig & Ember

Multi-location group hub

View case

Editorial · Tripleseat03

Suite 44

Private events & buyout site

View case

What you get

Every deliverable,
in the box.

  • Restaurant brand identity system
  • Design system in Figma
  • Fully responsive restaurant website
  • Menu CMS (Sanity or Payload) with allergen & wine data
  • Reservation integration (Resy / OpenTable / SevenRooms / Tock)
  • Online ordering integration (Toast / Square / ChowNow)
  • Per-location landing pages with LocalBusiness schema
  • Google Business Profile sync
  • Private events & catering inquiry system
  • GA4 + reservation & event conversion tracking
  • Editor training + handover documentation
  • 90-day post-launch optimization

Stack

Tools we reach for.

  • Next.js
  • TypeScript
  • Sanity
  • Payload
  • Resy
  • OpenTable
  • SevenRooms
  • Tock
  • Toast
  • Google Business Profile API
  • GA4
  • Vercel

Testimonial

"The new site made every location feel like the flagship. Reservations went up, private events tripled, and our team can update the menu without calling anyone. "

Priya AnandOwner, Lantern & Vine

FAQ

Answers for restaurants teams.

Related industries

Ready when you are

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