Storefronts that convert on the first scroll — and scale past the ninth figure.
We design and build online stores for DTC brands, multi-brand retailers, marketplaces, and omnichannel operators — Shopify Plus, Hydrogen headless, custom checkouts, PDPs that read like editorial, and a growth stack wired to Klaviyo, Gorgias, Recharge, Yotpo, Attentive, ShipStation, and NetSuite so every session, subscription, and repeat order actually pays back.
+47%
01avg. conversion rate lift
+2.8×
02returning-customer revenue
99
03Lighthouse performance on PDPs
60+
04DTC & retail sites shipped
What we fix
The reasons e-commerce & retail teams call us for a redesign.
The friction most e-commerce & retail teams run into — and how we design it out.
Theme sites that plateau at 1.4% CVR
A generic Shopify theme with a dozen apps duct-taped on caps out fast — cart abandonment climbs, PDPs load in 4s on mobile, and every optimization needs a developer.
A generic Shopify theme with a dozen apps duct-taped on caps out fast — cart abandonment climbs, PDPs load in 4s on mobile, and every optimization needs a developer.
A custom Shopify Plus or Hydrogen storefront — fast, editable, and free of the app-tax spiral — with a CRO system that lifts CVR without a dev ticket per change.
PDPs that read like a spreadsheet
SKU, price, variant dropdown, add-to-cart. No story, no proof, no reason to pick you over Amazon — and no reason to pay full price.
SKU, price, variant dropdown, add-to-cart. No story, no proof, no reason to pick you over Amazon — and no reason to pay full price.
Editorial PDPs with narrative, proof, video, size guides, bundles, and cross-sells — plus a fast cart drawer tuned for one-page conversion at full margin.
Growth stack held together with tape
Klaviyo, Gorgias, Recharge, Yotpo, and a loyalty app all firing on their own — no unified customer view, duplicate events, broken attribution, and margin bleeding into app fees.
Klaviyo, Gorgias, Recharge, Yotpo, and a loyalty app all firing on their own — no unified customer view, duplicate events, broken attribution, and margin bleeding into app fees.
A unified retention stack with a single event schema — Klaviyo, Recharge, Yotpo, and Gorgias wired cleanly, deduped, and attributed end-to-end via Shopify Plus or a customer data layer.
Invisible for high-intent product searches
No Product schema, no reviews markup, thin category pages, and PDPs that Google can't distinguish from the manufacturer's site — organic traffic stays flat while paid CAC climbs.
No Product schema, no reviews markup, thin category pages, and PDPs that Google can't distinguish from the manufacturer's site — organic traffic stays flat while paid CAC climbs.
Product, Offer, and Review schema on every PDP, editorial category pages, buying-guide hubs, and merchandising SEO that lifts organic revenue and lowers blended CAC.
For e-commerce & retail
teams.
All servicesDTC & retail brand system
Logo, type, palette, motion, photography direction, packaging touchpoints, and voice — a brand that reads premium on a PDP, an unboxing, and a paid ad.
Conversion-led web design
Home, collection, PDP, cart, checkout, account, and post-purchase — designed around real buyer behavior, not the theme's default layout.
Shopify Plus & Hydrogen builds
Custom Shopify Plus themes or fully headless Hydrogen storefronts on Oxygen — fast, editable, and free of the app-tax spiral.
Headless commerce (Shopify, BigCommerce, Medusa)
Next.js or Remix storefronts on Shopify Storefront API, BigCommerce, Medusa, or Commerce Layer when your catalog, checkout, or B2B needs outgrow a theme.
Process
Five steps.
No surprises.
- 01
Discover
Kickoff with founders, ecom, brand, ops, and CX. Audit of the current store, GA4, Shopify analytics, Klaviyo, Gorgias, returns, 3PL, and the full app stack — plus a full funnel teardown from ad to repeat purchase.
- 02
Define
Sitemap, PDP and collection architecture, subscription and bundle logic, checkout flow, retention plan, and an SEO plan for every category and hero product.
- 03
Design
Brand system, photography and video direction, PDP and cart layouts, and lifecycle email design — prototyped with real products, real reviews, and real inventory.
- 04
Develop
Shopify Plus or headless Hydrogen build with subscriptions, bundles, retention flows, Product schema, ERP/3PL wiring, and Core Web Vitals tuned from the first PDP commit.
- 05
Launch & Grow
Zero-downtime migration, 301 map for every legacy PDP, GA4 and server-side tracking, and a 90-day CRO sprint against real cart, checkout, and repeat-purchase data.
Featured case study
A DTC apparel brand that broke $10M ARR after a headless replatform
+52% conversion rate, +2.9× returning-customer revenue, −41% page weight on PDPs in 6 months
"PluxWeb rebuilt our store on Hydrogen without dropping a single order. PDPs feel like our brand, subscriptions doubled, and we finally killed half the apps we were paying for."
Northglow Skincare
Subscription-first skincare replatform
View case
Halden Home
Home goods headless commerce build
View case
Trailrun Supply Co.
Outdoor gear B2B + DTC storefront
View case
What you get
Every deliverable,
in the box.
- DTC / retail brand identity system
- Design system in Figma with PDP, PLP, cart, and checkout components
- Fully responsive storefront (Shopify Plus or headless Hydrogen)
- Editorial PDPs with video, bundles, size guides, and cross-sells
- Custom cart drawer and one-page checkout tuning
- Subscription setup (Recharge, Stay AI, or Skio)
- Bundles, BOGO, and gifting flows
- Product, Offer, Review, AggregateRating & BreadcrumbList schema
- Indexable filtered collection pages
- Klaviyo flows: welcome, abandonment, browse, post-purchase, winback
- Attentive or Postscript SMS setup
- Yotpo, Okendo, or Junip reviews & loyalty
- Gorgias or Zendesk with full order context
- ERP / 3PL wiring (NetSuite, Brightpearl, Cin7, ShipStation, ShipBob)
- Shopify Markets (multi-currency, multi-language, duties-in)
- B2B on Shopify Plus with price lists and net terms
- GA4 + server-side tracking (Stape, Elevar) and CAPI
- Zero-downtime migration and full 301 redirect map
- Merchandiser & CX training + handover documentation
- 90-day post-launch CRO sprint
Stack
Tools we reach for.
- Shopify Plus
- Hydrogen
- Oxygen
- Next.js
- Remix
- TypeScript
- Sanity
- Contentful
- Algolia
- Klaviyo
- Attentive
- Postscript
- Gorgias
- Zendesk
- Recharge
- Stay AI
- Skio
- Rebuy
- Yotpo
- Okendo
- Junip
- NetSuite
- Brightpearl
- Cin7
- ShipStation
- ShipBob
- Stripe
- Shop Pay
- Stape
- Elevar
- GA4
- Vercel
- Cloudflare
Testimonial
"It's the first store we've had where the site, the email, the SMS, and the 3PL all speak the same language. LTV climbs every month and we finally trust our own numbers. "
Jamal Ortiz — Head of Ecommerce, Northglow Skincare
FAQ
Answers for e-commerce & retail teams.
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