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06E-commerce

Stores that sell on the first scroll , not the fifth visit.

Shopify, Hydrogen headless, and Medusa builds engineered to convert. We design the PDP, PLP, cart, and checkout as one system — wired into Klaviyo, Recharge, Gorgias, and your ERP/3PL — so AOV, conversion rate, and repeat purchase all move in the same direction.

  • Shopify Plus & Hydrogen headless builds
  • PDP, PLP, cart & checkout CRO systems
  • Subscriptions, bundles, gifting & memberships
  • Klaviyo, Recharge, Gorgias & ERP/3PL wiring
Ecommerce storefront workspace with a laptop showing an online store product page and a phone showing a mobile checkout
+47%avg. conversion rate lift
+31%avg. AOV after PDP rebuild
8–14wtypical Shopify Plus build
99.99%checkout uptime on Shopify Plus
What we fix

The reasons teams call us for a redesign.

  • 01

    Your PDP looks like every other Shopify theme.

    How we fix it

    We design PDPs as conversion systems, not template slots — with above-the-fold value, sticky ATC, credible social proof, and modular content blocks merch can update without a developer. Every element earns its place against AOV and CVR, not aesthetics.

  • 02

    Cart abandonment is quietly eating your paid spend.

    How we fix it

    We rebuild cart and checkout for speed, trust, and one-tap payments — Shop Pay, Apple Pay, Google Pay — with express upsells, shipping thresholds, and post-purchase offers that recover margin your ads already paid for.

  • 03

    You've outgrown a theme but a full replatform feels terrifying.

    How we fix it

    We migrate to Shopify Plus or Hydrogen headless in phases — catalog, checkout, then storefront — with URL parity, redirects, and SEO preserved. No traffic loss on go-live, no six-month freeze on merchandising while we build.

  • 04

    Your stack is Shopify + Klaviyo + Recharge + Gorgias + a spreadsheet.

    How we fix it

    We wire the whole stack as one system — subscriptions, flows, helpdesk, reviews, inventory — so customer, order, and event data flow cleanly between apps. No duplicate profiles, no broken flows, no CX asking merch for a CSV.

Hand-drawn ecommerce user journey wireframes from product listing to cart and checkout with sticky note annotations
Before the store

We sketch it messy first.

Structure, hierarchy, and story get resolved on paper — long before anyone opens Figma. Cheaper to move a marker than a component.

What you get

A store designed, built, and wired to convert on day one.

Every engagement includes storefront design, PDP/PLP/cart/checkout CRO, subscriptions and post-purchase, plus the Klaviyo, Recharge, Gorgias, and ERP/3PL wiring. Everything below the headline is included by default.

01

Storefront design & build

Custom Shopify Plus or Hydrogen headless storefront — designed in Figma, built for speed, merch-editable end-to-end.

02

PDP, PLP & cart CRO

Product, collection, and cart systems engineered for AOV and CVR — modular, testable, and mobile-first.

03

Subscriptions & post-purchase

Recharge, Skio, or Shopify Subs — plus bundles, gifting, and post-purchase upsells that lift repeat and LTV.

04

Stack & ops wiring

Klaviyo flows, Gorgias helpdesk, reviews, ERP/3PL, and analytics wired so orders, customers, and events stay in sync.

How the work moves

Four moves. No surprises.

Every design engagement runs on the same rails — so you always know what's next, what we need from you, and what ships this week.

  1. 01

    Discover

    We audit the current store — analytics, funnel, checkout, apps — and interview merch, CX, and ops. You leave with a prioritised list of what's costing you conversion today and what a rebuild has to earn back.

    • GA4, Shopify & funnel audit
    • Merch, CX & ops interviews
    • App stack & data-flow review
    • CRO benchmark vs. category
  2. 02

    Design

    PDP, PLP, cart, and checkout designed as one conversion system — with modular content blocks merch can reorder without a developer. Everything is prototyped and pressure-tested before a line of Liquid is written.

    • PDP, PLP, cart & checkout system
    • Modular merch-editable sections
    • Subscription & bundle flows
    • Design tokens & component library
  3. 03

    Build

    Shopify Plus (Liquid + Hydrogen where it earns its keep) or Medusa, wired to Klaviyo, Recharge, Gorgias, reviews, and your ERP/3PL. Performance budgets in CI so a slow PR can't merge.

    • Shopify Plus, Hydrogen or Medusa
    • Klaviyo, Recharge, Gorgias wiring
    • ERP / 3PL / inventory integration
    • Core Web Vitals budgets in CI
  4. 04

    Launch & grow

    Phased cutover with URL parity and redirects — no SEO cliff. Post-launch we test PDP, cart, and checkout monthly, ship winning variants, and report on CVR, AOV, and LTV, not vanity traffic.

    • Phased replatform & redirects
    • Monthly CRO test roadmap
    • PDP, cart & checkout experiments
    • CVR, AOV & LTV reporting
Included by default

Everything that lands in your inbox.

No add-ons, no surprise line items. Every engagement includes each of the deliverables below — from strategy through to a documented system.

01

Storefront

  • Shopify Plus or Hydrogen build
  • Design system & Figma library
  • PDP, PLP, cart & checkout system
  • Merch-editable content sections
02

CRO & lifecycle

  • Subscriptions, bundles & gifting
  • Klaviyo flows & segmentation
  • Post-purchase upsells
  • Monthly A/B test roadmap
03

Ops & integrations

  • Recharge / Skio subscriptions
  • Gorgias helpdesk wiring
  • ERP / 3PL / inventory sync
  • GA4, Shopify & CRO reporting
Friction-free mobile checkout flow on a phone with cart summary, shipping and express payment step next to a conversion funnel diagram
Checkout · v1.0Friction-free
Platform, dialled in

A store your ops team actually wants to run.

Products, inventory, payments, shipping, tax, CRM — wired to the tools you already use. No spreadsheet duct tape. No 3am order-sync panic.

Shopify admin dashboard on a laptop next to a printed integrations diagram connecting store, payments, shipping and CRM
Our toolkit

The tools we actually use.

No "we work with any tool" fluff. This is the exact stack we design in, every day, on every project.

Shopify PlusPlatformHydrogenHeadlessMedusaHeadlessLiquidTemplatingKlaviyoLifecycleRechargeSubscriptionsGorgiasHelpdeskYotpo / OkendoReviewsContentful / SanityCMSGA4Analytics
What actually shifts

Numbers we measure after launch.

+47%

conversion rate

Average CVR uplift across the last 10 Shopify Plus rebuilds.

+31%

average order value

From PDP, cart, and post-purchase upsell systems.

2.4×

repeat purchase rate

After subscriptions, bundles, and Klaviyo lifecycle overhaul.

Every device

One catalogue.
Every buying moment.

Discovery on desktop, browsing on tablet, one-thumb checkout on mobile — engineered for the moment your customer actually pulls the trigger.

Ecommerce store shown across ultrawide monitor, laptop, tablet and phone with category, product, cart and checkout screens
Questions we hear

The FAQ
before you ask.

Do you only build on Shopify?

Shopify Plus is our default because it's the fastest path to a fast, reliable, merch-editable store. When the catalog, content, or checkout logic outgrows it, we go headless with Hydrogen or Medusa. We'll recommend the right platform for your business, not the one we prefer.

Can you replatform without losing SEO or traffic?

Yes. We do URL mapping, 301 redirects, and metadata parity before cutover, and we monitor GSC daily for two weeks post-launch. Most replatforms hold or improve traffic on day one because we also fix technical SEO in the same build.

Do you set up subscriptions and Klaviyo flows?

Yes — end-to-end. Recharge, Skio, or Shopify Subs on the platform side; Klaviyo flows for welcome, browse, cart, post-purchase, winback, and VIP on the lifecycle side. We hand over documented flows your team can extend.

Can you integrate our ERP, 3PL, or ops tools?

Yes. We've wired NetSuite, Brightpearl, Cin7, ShipHero, ShipBob, and custom middleware into Shopify and headless stacks. If it has an API or a webhook, we can connect it — and we document the data model so it's maintainable.

How long does an e-commerce build take?

A focused Shopify Plus store typically ships in 8–14 weeks. Headless Hydrogen or Medusa builds with subscriptions, bundles, and ERP/3PL integrations run 14–22 weeks. We work in weekly demos so merch, ops, and CX see it come together.

Do you handle ongoing CRO after launch?

Yes. Post-launch we run a monthly test roadmap on PDP, cart, and checkout — with clear hypotheses, sample-size math, and shipped winners. Reporting focuses on CVR, AOV, and LTV, not vanity traffic.

Ready when you are

Let's redesign — properly this time.

Tell us about the site, the goals, and the timeline. We'll come back with a scope, a fixed quote, and a straight answer on whether e-commerce is what you actually need.