Hotel websites that win the direct booking.
We design and build hospitality websites for boutique hotels, resorts, aparthotels, and independent groups — cinematic storytelling, real-time availability, and booking engines wired to SiteMinder, Cloudbeds, Mews, Sabre SynXis, and Little Hotelier so guests book on your domain, not an OTA.
+58%
01direct bookings lift
−32%
02OTA commission dependency
98
03Lighthouse performance
22+
04hotels & resorts shipped
What we fix
The reasons hospitality & hotels teams call us for a redesign.
The friction most hospitality & hotels teams run into — and how we design it out.
OTAs owning the guest
Booking.com and Expedia take 15–25% of every stay — and the guest relationship. Your site should be the reason they book direct.
Booking.com and Expedia take 15–25% of every stay — and the guest relationship. Your site should be the reason they book direct.
A best-rate-guarantee direct-booking flow with cinematic property storytelling, member perks, and Google Hotel Ads / metasearch parity that beats the OTA offer on your own domain.
Booking engines that feel like a tax form
Slow iframes, broken date pickers, and price parity mismatches lose the guest between 'browse' and 'book'.
Slow iframes, broken date pickers, and price parity mismatches lose the guest between 'browse' and 'book'.
Deep SiteMinder, Cloudbeds, Mews, or SynXis integrations rendered natively on your site — fast date pickers, live availability, upsells, and one-page checkout with confirmations on your domain.
One brand, many properties, zero system
Resort groups end up with sibling sites that look nothing alike, break on mobile, and can't share content, rates, or promotions.
Resort groups end up with sibling sites that look nothing alike, break on mobile, and can't share content, rates, or promotions.
A multi-property design system: one CMS, shared components, per-property theming, and centrally managed rates and offers that cascade to every property page instantly.
Invisible on Google Hotel & 'near me' search
No Hotel schema, no Google Hotel Ads feed, no city or neighborhood pages — so you show up below aggregators for your own name.
No Hotel schema, no Google Hotel Ads feed, no city or neighborhood pages — so you show up below aggregators for your own name.
Hotel and LodgingBusiness schema, a Google Hotel Ads feed, per-city and per-neighborhood landers, and a review-signal strategy across Google, TripAdvisor, and OTA reviews.
For hospitality & hotels
teams.
All servicesHospitality brand identity
Logo, type, palette, photography direction, and voice — a hotel brand that reads like the property feels the moment guests walk in.
Cinematic web design
Home, rooms, suites, dining, spa, weddings, and offers designed like a travel magazine — full-bleed video, editorial typography, no template feel.
Booking engine integrations
Deep SiteMinder, Cloudbeds, Mews, Sabre SynXis, Little Hotelier, Guestline, and Profitroom wiring — real-time availability, rate parity, and confirmations on your own domain.
Channel manager & PMS sync
Two-way sync with your PMS and channel manager so rates, inventory, restrictions, and promo codes stay identical across your site, OTAs, and metasearch.
Process
Five steps.
No surprises.
- 01
Discover
On-property walkthrough with GM, revenue, marketing, and F&B. Audit of current site, booking engine, channel mix, ADR, RevPAR, and OTA share.
- 02
Define
Sitemap, room and rate architecture, booking flow, loyalty logic, and a hotel SEO plan across brand, non-brand, and metasearch.
- 03
Design
Brand system, photography and video direction, editorial layouts for rooms, suites, dining, spa, and offers — designed to sell the stay.
- 04
Develop
Headless build wired to your PMS, channel manager, booking engine, CRM, and analytics stack end-to-end.
- 05
Launch & Grow
Migration, Google Hotel Ads feed, metasearch setup, analytics, and a 90-day optimization sprint against real ADR and direct-booking data.
Featured case study
A boutique hotel group that rebuilt its direct-booking channel
+61% direct bookings, −28% OTA share in 6 months
"PluxWeb rebuilt every property under one system — real-time availability, editorial storytelling, and a booking flow that actually converts. Direct is now our biggest channel."
Cove & Cliff Resort
Coastal resort brand relaunch
View case
Nord House Hotels
Multi-property group hub
View case
Villa Lume
Weddings & private buyout site
View case
What you get
Every deliverable,
in the box.
- Hospitality brand identity system
- Design system in Figma
- Fully responsive hotel or group website
- Content CMS (Sanity or Payload) with rooms, rates, offers, F&B, spa
- Booking engine integration (SiteMinder / Cloudbeds / Mews / SynXis / Little Hotelier)
- Channel manager & PMS two-way sync
- Google Hotel Ads feed + metasearch setup
- Per-property landing pages with Hotel & LodgingBusiness schema
- Weddings, MICE & private events inquiry system
- Loyalty, gift card & upsell integrations
- GA4 + booking & revenue conversion tracking
- Editor training + handover documentation
- 90-day post-launch optimization
Stack
Tools we reach for.
- Next.js
- TypeScript
- Sanity
- Payload
- SiteMinder
- Cloudbeds
- Mews
- Sabre SynXis
- Little Hotelier
- Guestline
- Revinate
- Cendyn
- Oaky
- Google Hotel Ads
- GA4
- Vercel
Testimonial
"The site does the selling before the booking engine ever loads. ADR is up, direct is up, and the team can push a new offer across every property in an afternoon. "
Jonas Weber — Managing Director, Nord House Hotels
FAQ
Answers for hospitality & hotels teams.
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