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Industry — Finance & Fintech

Finance sites that earn trust in the first three seconds.

We design and build websites for RIAs, wealth managers, community banks, credit unions, fintech startups, neobanks, lenders, and payments companies — compliance-review-friendly CMS, calculators and rate tools, advisor and branch locators, SOC 2–aware integrations, and WCAG 2.2 AA accessibility so every visitor (and every regulator) takes you seriously.

Northline Wealth
+142% qualified prospect calls, −52% compliance review time
Case · Northline Wealth

+96%

01

qualified inquiries

−38%

02

compliance review cycles

AA

03

WCAG 2.2 accessibility

40+

04

finance & fintech sites shipped

What we fix

The reasons finance & fintech teams call us for a redesign.

The friction most finance & fintech teams run into — and how we design it out.

01

Compliance is a bottleneck

Marketing waits weeks on legal because every change is a full-page PDF review — not block-level, not tracked, not diffable.

How we fix it

A compliance-first CMS with block-level approvals, versioned diffs, legal reviewer roles, and audit logs in Sanity or Payload — so legal reviews components, not entire pages.

02

Generic 'trust' visuals

Stock handshakes, blue gradients, and skyline photography make regional banks and fintech startups look interchangeable.

How we fix it

A distinctive finance brand system — custom illustration, editorial typography, restrained motion — that reads institutional without recycling the same visual clichés.

03

Calculators that never ship

Mortgage, retirement, APR, and savings tools sit in Jira for a year because they need engineering, design, and legal all at once.

How we fix it

A reusable calculator toolkit built as accessible React components — mortgage, HELOC, APR, retirement, FX — instrumented for conversion and shippable in days, not quarters.

04

Accessibility & disclosures gaps

ADA lawsuits, missing disclosures, and inaccessible PDFs create real regulatory risk — and Google now ranks accessible sites higher.

How we fix it

WCAG 2.2 AA audits, keyboard and screen-reader QA, structured disclosure slots, expiring disclosure workflows, and a public accessibility statement — audit-ready by default.

For finance & fintech
teams.

All services
01

Finance brand system

Logo, type, palette, motion, and voice — a financial brand that feels institutional without looking like every other bank.

02

Compliance-ready web design

Home, products, rates, advisors, disclosures, and legal — designed with reviewer-friendly components, footnote systems, and required-disclosure slots baked in.

03

Calculators & interactive tools

Mortgage, HELOC, retirement, APR, FX, savings, and 'what-if' calculators built as reusable, accessible React components — instrumented for conversion, not just vanity.

04

Advisor & branch locator

ZIP / geo search, filters by specialty, license state (FINRA CRD lookups), languages spoken, and CFP® designations — with lead routing into your CRM.

Process

Five steps.
No surprises.

  1. 01

    Discover

    Kickoff with marketing, compliance, product, and IT. Audit of current site, disclosures, rate feeds, CRM, analytics, and any prior accessibility or SOC 2 findings.

  2. 02

    Define

    Sitemap, product content model, disclosure architecture, calculator specs, reviewer roles, and an SEO plan for every product line and geography.

  3. 03

    Design

    Brand system, editorial layouts, calculator UX, and reviewer-facing CMS components — prototyped with real disclosures and real numbers.

  4. 04

    Develop

    Headless build with calculators, locators, CRM/CDP integrations, rate feeds, consent, and WCAG 2.2 AA baked in from the first commit.

  5. 05

    Launch & Grow

    Migration, redirects, analytics with consent mode, a compliance sign-off checklist, and a 90-day optimization sprint against real lead, funnel, and product-adoption data.

Featured case study

A boutique RIA that turned its site into its biggest referrer

+142% qualified prospect calls, −52% compliance review time

"PluxWeb built a site our compliance team actually enjoys reviewing. Advisors get better meetings, prospects arrive already halfway sold, and legal signs off on marketing in days instead of weeks."
Marcus Chen, Managing Partner
Northline Wealth
Brand · Web · Locator01

Cedar & Vale Bank

Community bank rebrand and site rebuild

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Web · Plaid · HubSpot02

Parallel Pay

B2B payments fintech launch site

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Web · Wealthbox · SEO03

Meridian Advisors

RIA advisor directory & calculators

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What you get

Every deliverable,
in the box.

  • Finance brand identity system
  • Design system in Figma with disclosure components
  • Fully responsive marketing website
  • Compliance-friendly CMS (Sanity or Payload) with reviewer roles
  • Block-level approvals, versioned diffs, and audit logs
  • Calculator components (mortgage, retirement, APR, savings, FX)
  • Advisor / branch locator with CRD & state-license filters
  • Per-product and per-state landing pages with schema
  • FinancialService / BankOrCreditUnion / FinancialProduct schema
  • CRM integration (Salesforce FSC, HubSpot, Wealthbox, Redtail)
  • Plaid / Stripe / Adyen wiring where applicable
  • Cookie & consent (OneTrust or Cookiebot) with GA4 consent mode
  • WCAG 2.2 AA accessibility audit + public statement
  • Security headers, CSP, and pen-test-ready hardening
  • Editor & compliance-reviewer training + handover documentation
  • 90-day post-launch optimization

Stack

Tools we reach for.

  • Next.js
  • TypeScript
  • Sanity
  • Payload
  • Salesforce Financial Services Cloud
  • HubSpot
  • Marketo
  • Wealthbox
  • Redtail
  • Orion
  • Plaid
  • Stripe
  • Adyen
  • DocuSign
  • OneTrust
  • Cookiebot
  • GA4
  • Segment
  • Vercel
  • Cloudflare

Testimonial

"It's the first site our regulators, our board, and our advisors all liked. That almost never happens. "

Alicia GrantCMO, Cedar & Vale Bank

FAQ

Answers for finance & fintech teams.

Related industries

Ready when you are

Start your finance & fintech project.