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Industry — Legal & Law Firms

Law firm websites that read as serious as your practice.

We design and build websites for boutique and mid-size law firms, litigation shops, corporate practices, PI and mass tort firms, immigration attorneys, and IP boutiques — attorney bio systems, practice area architecture, case results, ethics-compliant intake wired to Clio, MyCase, Lawmatics, Filevine, Litify, and Salesforce, plus local and practice-area SEO built for how clients actually search for a lawyer.

Harlan & Reeve LLP
+164% qualified consultation requests, −52% unqualified intake volume in 6 months
Case · Harlan & Reeve LLP

+124%

01

consultation requests

−46%

02

unqualified intakes

AA

03

WCAG 2.2 accessibility

50+

04

law firm sites shipped

What we fix

The reasons legal & law firms teams call us for a redesign.

The friction most legal & law firms teams run into — and how we design it out.

01

Stock gavels and skyline photos

Every competitor looks the same — courthouse steps, marble columns, a handshake. Nothing signals which firm you actually are.

How we fix it

A distinct firm brand system with commissioned photography, editorial typography, and a design voice that reads institutional without recycling the same legal-marketing clichés.

02

Ethics rules block marketing

State bar advertising rules, disclaimers, prior-results language, and 'specialist' claims tank half the copy your marketer wants to publish.

How we fix it

A CMS with per-state disclaimer blocks, ethical-review workflows, prior-results language libraries, and reviewer roles — so bar-compliant copy ships without a legal bottleneck.

03

Intake leaks money

A generic contact form dumps everyone into one inbox — DUI, med mal, and estate planning inquiries all treated the same, none routed to the right attorney fast enough.

How we fix it

Practice-area routed intake with conflict-check prompts, e-signature engagement letters, and lead scoring wired directly into Clio Grow, Lawmatics, Filevine, or Litify.

04

Invisible for the searches that matter

'[Practice] lawyer near me,' '[city] [practice] attorney,' and long-tail claim-type queries go to Avvo, FindLaw, and Justia because your site has no schema, no per-practice pages, and no local SEO.

How we fix it

LegalService, Attorney, and LocalBusiness schema, per-city and per-practice landers, Google Business sync for every office, and a review-signal strategy across Google, Avvo, and Martindale.

For legal & law firms
teams.

All services
01

Law firm brand identity

Logo, type, palette, photography direction, and voice — a firm brand that reads institutional without looking like every other firm on the block.

02

Editorial firm website

Home, practice areas, attorneys, case results, insights, and contact — designed like a legal journal, not a template. Every page respects state bar advertising rules and disclosure requirements.

03

Attorney bio system

Rich attorney pages with credentials, admissions, reported cases, speaking, publications, languages, and direct booking — structured with Person and Attorney schema so bios rank for the attorney's own name.

04

Practice area architecture

Per-practice landers (and per-sub-practice where it matters — e.g. commercial litigation, class action, appellate) that rank for '[practice] lawyer' and '[city] [practice] attorney' searches.

Process

Five steps.
No surprises.

  1. 01

    Discover

    Kickoff with managing partners, marketing, and intake. Audit of current site, practice areas, referral sources, intake funnel, ethics rules by state, and any prior accessibility findings.

  2. 02

    Define

    Sitemap, practice area architecture, attorney and case-result content models, intake routing, disclaimer library, and an SEO plan for every practice, sub-practice, and office.

  3. 03

    Design

    Brand system, photography direction, and editorial layouts for practice areas, attorneys, and case results — reviewed against state bar advertising rules before build.

  4. 04

    Develop

    Headless build with attorney and case-result CMS, ethics-compliant intake, CRM wiring, consent, and WCAG 2.2 AA baked in from the first commit.

  5. 05

    Launch & Grow

    Migration, redirects, Google Business sync across offices, analytics with consent mode, and a 90-day optimization sprint against real intake, source, and matter-type data.

Featured case study

A mid-size litigation firm that stopped losing intakes to referral platforms

+164% qualified consultation requests, −52% unqualified intake volume in 6 months

"PluxWeb built us a site that reads as senior as our partners. Referrals now check us out before they call, and intake finally routes the right matter to the right attorney the day it comes in."
Elena Harlan, Managing Partner
Harlan & Reeve LLP
Web · Clio · Local SEO01

Marquez Immigration Law

Bilingual firm site & intake overhaul

View case

Brand · Web · Attorney bios02

Sterling IP Group

IP boutique rebrand and site rebuild

View case

Web · Filevine · Captorra03

Bay Injury Attorneys

PI firm case-results system & lead routing

View case

What you get

Every deliverable,
in the box.

  • Law firm brand identity system
  • Design system in Figma with disclaimer components
  • Fully responsive firm website
  • Attorney CMS with credentials, admissions & schema
  • Practice area & sub-practice CMS
  • Case results & verdicts system with per-state disclaimers
  • Per-practice and per-city landing pages with schema
  • LegalService / Attorney / LocalBusiness schema
  • Ethics-compliant intake forms with practice-area routing
  • CRM integration (Clio Grow, MyCase, Lawmatics, Filevine, Litify, Captorra, Salesforce)
  • Multi-office Google Business Profile sync
  • Cookie & consent (OneTrust or Cookiebot) with GA4 consent mode
  • WCAG 2.2 AA accessibility audit + public statement
  • Security headers, CSP, and ADA-safe PDF remediation
  • Editor & marketing training + handover documentation
  • 90-day post-launch optimization

Stack

Tools we reach for.

  • Next.js
  • TypeScript
  • Sanity
  • Payload
  • Clio Grow
  • MyCase
  • Lawmatics
  • Filevine
  • Litify
  • Captorra
  • Salesforce
  • HubSpot
  • DocuSign
  • OneTrust
  • Cookiebot
  • Google Business Profile API
  • GA4
  • Vercel
  • Cloudflare

Testimonial

"Our partners are picky about how the firm shows up. This is the first site we've had where every one of them said 'yes, that's us.' "

Daniel OseiChair of Marketing, Sterling IP Group

FAQ

Answers for legal & law firms teams.

Related industries

Ready when you are

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